Agencies can take anywhere from 10 to 30% of the ad revenue (but make nothing upfront). Mandy works with an ad agency in addition to pitching herself to sponsors. That said, there’s a new push for some podcasters to sell themselves as audio influencers and not be stuck in a radio-centric CPM model, especially for niche podcasts. Agencies typically take 10-30% of ad revenue but cost nothing upfront. I often work with podcast ad agencies but also occasionally work with sponsors directly. The cost of a podcast ad can vary greatly, but average industry CPMs (cost per 1,000 impressions/unique listeners) often ranges from $18-$50 and up, with $30 CPM most typical. To illustrate how this works, here’s what Erica Mandy, founder and host of the NewsWorthy has to say about sponsorships:

Better still, you can leverage all your user analytics data, to serve custom ads to listeners based on their demographics. Once the quota is met, you can swap the ad for another paying sponsor. If a sponsor pays to run an ad in a given slot for a certain number of impressions, you can do that. Pre-roll, mid-roll, post-roll, you name it. They use modern ad servers to allow you to dynamically insert ads anywhere in your podcast. A listener who downloads your podcast episode five years from now will hear the same ad that your listeners hear today.įortunately today, there is a better way-dynamic ad-insertion (DAI) platforms. The ad may be recorded separately and edited into the final production cut or mentioned directly by the host during the actual show recording.Įither way, these baked-in ads are permanent. In the old days, the only way to insert an ad into a podcast was to record and edit it into the actual audio file. A Brief Primer On Dynamic Ad-Insertion Platforms Unlike similar crowdfunding platforms such as Kickstarter or GoFundMe which are geared towards one-off projects, Patreon makes it easy to set up tiered monthly subscriptions, where subscribers can pay a monthly fee for access to exclusive content, early access to episodes, and other perks.įrom one-time donations to paid subscriptions and sponsorships, Patreon lets you engage your audience and turn them into a viable revenue stream.Įditor’s note: Many of the podcast hosting platforms have a spot where you can insert your Patreon (or any) link in a “support this show” section:Ĭlick image to learn more about how this works. Patreon is a donation platform that makes it easy for fans or “patrons” to pay content creators for their work. If you’re producing quality content, chances are high that at least some of your listeners will be willing to donate. The first step toward monetizing any creative outlet is to set up an account on Patreon. Whether you’re producing a podcast to build authority, forge relationships, or as a creative outlet, this post is for you. In this guide I’ll cover three ways to monetize your podcast:

It’s only natural to want to find a way to make your podcast work for you. If it feels like everyone’s listening to podcasts these days, you’re not imagining it.Īccording to Midroll, 67 million Americans listen to podcasts each month, a number up 45% from 2015.Įver wonder if those podcasts make money? How do they keep going with episode after episode? Producing quality content is a lot of work.

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